LA Blake, Senior SEO Manager, Hearst Magazines

LA Blake is an NYC-based journalist-turned-strategist who is passionate about the user experience of the news and media. Currently a Senior SEO Manager at Hearst Magazines, she has led SEO efforts across several titles including Good Housekeeping, Cosmopolitan and Harper’s Bazaar. She started her career as a local newspaper intern in North Carolina before realizing her passion of tackling the nuanced and ever-evolving business of media and reader engagement. Formerly of ABC-Owned Television Stations. Poynter Leadership Academy for Women in Media Alumna.