Michael Leibel, Social Media and Audience Development Editor, Bloomberg News

Michael Leibel is a social media and audience development editor at Bloomberg News, where he works closely with Bloomberg Businessweek. He's focused on building engagement strategies that help Businessweek's journalists get their stories read.

Previously, Michael was a social curator on Quicktake by Bloomberg, where he developed a strategy that significantly increased video views on Twitter over a one-year period. Before that, Michael was the social media editor at Cheddar, and worked at Facebook as a Trending News curator and copy-editor.